Contact Engagement

Keep Every Contact Engaged at Every Stage

Engagement is not a campaign metric — it's a continuous relationship. ClusterZap's tools let you personalise every interaction and proactively reach out before a relationship goes cold.

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⸺CAPABILITIES

360-Degree Contact Profiles

See every email, click, purchase, and CRM update for every contact in one chronological timeline.

Engagement Health Scoring

Monitor scores in real time. Identify contacts drifting away before they churn.

Lifecycle-Based Automation

Build nurture sequences for every stage: new, active, at-risk, dormant, loyal advocate.

Contact Segmentation

Dynamic segments based on any combination of demographic, behavioural, or CRM data.

Re-Engagement Campaigns

ClusterZap clients have reactivated up to 52% of dormant databases with win-back sequences.

Proactive Alerts

Get notified when key accounts show declining engagement so you can act before it's too late.

⸺EXPECTED OUTCOMES

What ClusterZap Delivers for Your Contact Engagement

Reactivation Rate

Up to 52% of dormant contacts re-engaged through structured win-back sequences

Within 90 days

Engagement Score Improvement

Average engagement score increases 30-40% within 60 days of lifecycle automation

Within 60 days

Churn Early Warning

At-risk contacts identified 30-60 days before expected churn for proactive intervention

From day 1

Personalisation Impact

Personalised engagement campaigns outperform generic sends by 2-3x on all metrics

From day 1

⸺TRUSTED BY

Brands Using ClusterZap for This Purpose

Across D2C, SaaS, Retail, Healthcare, Hospitality, and EdTech — ClusterZap powers marketing automation for fast-growing brands and enterprise teams alike.

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⸺CONTACT ENGAGEMENT

Frequently Asked Questions

You define the threshold — typically a contact with no engagement (no email opens, no site visits, no purchases) for 60, 90, or 180 days. ClusterZap segments and acts on these contacts automatically.

The combination of timing, personalisation, channel mix, and offer. ClusterZap's win-back templates are built on proven re-engagement frameworks — and are customisable for your brand and audience.

Entirely automated. ClusterZap calculates engagement scores based on all tracked interactions across every channel — updated in real time without any manual input.

Lifecycle automation means every contact receives different, stage-appropriate communications based on where they are in their relationship with your brand — new, active, loyal, at-risk, or dormant.