PROVEN RESULT
Real-time dashboards covering pipeline velocity, campaign ROI, and channel performance.
Why Marketing Analytics Fails Most Teams
- Data is fragmented across six or more separate tools — each with its own metrics and definitions
- Reports are built manually by analysts taking days — by the time they arrive, decisions have already been made
- Vanity metrics (opens, clicks, impressions) dominate dashboards while revenue metrics are buried in CRM
- No single source of truth means marketing and sales argue about pipeline numbers instead of growing them
- Attribution is first-click or last-click only — missing the complex multi-touch journey of modern buyers
- Teams lack visibility into campaign performance in time to optimise the live campaign
Every Dashboard Your Team Actually Needs
Real-Time Campaign Dashboard
Live performance data for every active campaign — opens, clicks, conversions, revenue, and engagement rates — updating in real time, not the next morning.
Cross-Channel Analytics
Compare campaign performance across Email, WhatsApp, SMS, Push, In-App, and Social in a single view — with consistent metric definitions across all channels.
Revenue Attribution Dashboard
Connect every campaign to pipeline and closed revenue. See which campaigns, channels, and content pieces generated the most money — not just the most clicks.
Journey Analytics
Visualise the flow of contacts through every journey step — see drop-off rates, conversion rates, and time-in-stage for every path, enabling continuous optimisation.
Contact Engagement Analytics
Database-level engagement health metrics — active contact rate, engagement score distribution, lifecycle stage breakdown, and churn risk heat map.
Deliverability Analytics
Inbox placement rates, bounce rates, unsubscribe trends, spam complaint rates, and sender reputation scores — all in one deliverability health dashboard.
A/B Test Analytics
Revenue-level A/B test results — not just open rate winners. See which variant generated more pipeline and more closed revenue before declaring a winner.
Executive Summary Reports
Auto-generated weekly and monthly executive summaries — marketing contribution to pipeline, revenue, and growth — ready to share with leadership without manual compilation.
Custom Report Builder
Build any report your business needs using any combination of CRM, campaign, and engagement data — export to PDF, Excel, or share as a live link.
API & Data Export
All ClusterZap analytics data is available via API for integration with BI tools, data warehouses, and custom dashboards.
Organised by Layer
Campaign Layer
- Open Rate, Click Rate, Click-to-Open Rate (CTOR)
- Conversion Rate by campaign and channel
- Revenue per Campaign / Revenue per Email
- Unsubscribe Rate and Spam Complaint Rate
- A/B Test Variant Performance (engagement and revenue)
- Send Volume, Delivery Rate, Bounce Rate
Journey Layer
- Entry Rate, Step Completion Rate, Drop-off Rate per step
- Time in Stage per journey step
- Journey Completion Rate and Revenue per Journey
- Variant Path Performance in split journeys
- Channel Mix Effectiveness within journeys
Contact / Database Layer
- Engagement Score Distribution across database
- Active Contact Rate (30/60/90 day)
- Lifecycle Stage Breakdown (New / Active / At-Risk / Dormant)
- Churn Risk Heat Map by segment
- Channel Preference Distribution
- Contact Data Completeness Score
Revenue / Attribution Layer
- Marketing-Sourced Pipeline and Revenue
- Marketing-Influenced Pipeline and Revenue
- Revenue by Channel and by Campaign
- Cost Per Lead, Cost Per SQL, Cost Per Closed Deal
- ROAS by Channel (PPC connected to closed revenue)
- LTV by Customer Segment and Cohort
What Better Analytics Delivers
Decision Speed
Reduce time from data to decision from days to hours with real-time dashboards
From day 1
Budget Efficiency
15-25% improvement in blended ROAS after 90 days of data-driven reallocation
Within 90 days
Campaign Optimisation
Live campaign adjustments enabled by real-time data — improving results mid-flight
From day 1
Report Production Time
Eliminate manual reporting — executive summaries auto-generated weekly and monthly
From day 1
Attribution Accuracy
100% of revenue traceable to campaign, channel, and content source
Within 60 days
Marketing Teams Running on ClusterZap Insights
Client Name 1
Multi-Channel Attribution and Revenue Dashboard
Client Name 2
Real-Time Campaign Optimisation
Client Name 3
Marketing Contribution Reporting to Board
Our Customers Speak for Us
Frequently Asked Questions
Does ClusterZap replace our BI tool or data warehouse?
ClusterZap's built-in analytics covers all marketing, campaign, and engagement metrics in real time. For enterprise teams who also need ClusterZap data in a data warehouse or BI tool (Tableau, Looker, Power BI), ClusterZap provides API export and webhook integration.
How does ClusterZap track revenue attribution across a long sales cycle?
ClusterZap maintains a persistent contact timeline that records every touchpoint. When a deal closes in CRM, ClusterZap retroactively attributes the closed revenue to all campaign touchpoints in that contact's journey — regardless of how long ago they occurred.
Can I set up custom dashboards?
Yes. ClusterZap's custom report builder lets you define any combination of metrics, filters, and date ranges — and save them as named dashboards accessible to your team.
How often does the data refresh?
Campaign engagement data (opens, clicks, replies) updates in real time. CRM-derived metrics (pipeline, closed revenue, lead score) sync based on your CRM integration frequency — typically real-time or hourly.
Can I export ClusterZap reports?
Yes — any ClusterZap report can be exported to PDF, Excel, or CSV. Executive summaries can be scheduled for automatic email delivery weekly or monthly.
Does ClusterZap provide attribution for offline conversions?
Yes — for businesses that close deals by phone or in person, ClusterZap supports manual and CRM-event-based revenue entry that connects offline conversions to online campaign touchpoints.