PROVEN RESULT
ClusterZap clients have reactivated up to 52% of dormant databases.
Why Contacts Disengage — and What It Costs
- Most databases contain 40-60% disengaged or dormant contacts — a massive, untapped revenue opportunity
- Generic, broadcast communications feel impersonal and accelerate disengagement
- Teams have no early warning system for contacts drifting away before they churn
- Lifecycle stage is either unknown or manually tracked — creating blind spots
- Without a unified contact record, engagement data is fragmented across tools
- Re-engagement campaigns launched too late — after the relationship has already been lost
From Dormant to Delighted - Automatically
360-Degree Contact Profile
Every email, click, purchase, WhatsApp reply, site visit, and CRM update visible in a single chronological contact timeline — giving you the full picture of every relationship.
Engagement Scoring
ClusterZap calculates a real-time engagement score for every contact across all channels. Scores rise with engagement, fall with inactivity — giving you an objective health metric for every relationship.
Lifecycle Stage Automation
Contacts move automatically between lifecycle stages — new, active, loyal, at-risk, dormant — with appropriate, personalised campaigns triggered at each transition.
Dynamic Segmentation
Build audiences that update in real time based on engagement score, lifecycle stage, purchase behaviour, channel preference, and any CRM data point.
Re-Engagement Campaigns
When a contact's score drops below a defined threshold, ClusterZap automatically launches a personalised win-back sequence across email, WhatsApp, and SMS — before the relationship is lost.
Proactive Engagement Alerts
Get notified when a key account or high-value customer shows declining engagement — so your team can intervene personally before automation alone is not enough.
Personalisation at Scale
Every communication is personalised using the contact's history, preferences, behaviour, and stage — not just their first name.
Channel Preference Management
ClusterZap learns which channel each contact prefers to engage on and prioritises that channel — maximising response rates across your database.
Contact Engagement Outcomes
Dormant Contact Reactivation
Up to 52% of dormant contacts re-engaged through structured win-back sequences
Database-Wide Engagement Score
Average engagement score increase of 30-40% within 60 days of lifecycle automation
At-Risk Early Warning
Churn risk identified 30-60 days before expected loss — enabling proactive intervention
Email Open Rate
+28-34% average improvement through AI personalisation and send-time optimisation
Active Contact Rate
15-25% increase in the proportion of the database engaging in any 30-day period
Revenue from Dormant Database
Up to 20% additional monthly revenue from reactivated dormant contacts
Brands Engaging Their Full Database - Not Just the Active Tier
Client Name 1
500K+ Contact Database Reactivation
Client Name 2
At-Risk User Engagement Automation
Client Name 3
Loyalty and Lifecycle Engagement Programme
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